In early January, Tesla announced a significant price drop on its Model 3 and Model Y. An aggressive movement that has shaken the entire industry, and that is now beginning to have its effects in the form of Sales. This is the case of Germany, where the North American manufacturer has practically doubled its sales at the beginning of 2023.
According to the KBA, the German agency that monitors car registrations in the country, deliveries of the American brand had increased 29.7% during the month of February, and 87.8% compared to the first two months of 2022.
In total, Tesla has delivered 7,711 units in the month of February, which have allowed it to win the 3.7% of the market, including all technologies. A new personal record for the brand that also posted the second highest sales growth in February, only behind Porsche.
These figures have helped sales of electric cars in the German market have reached 32,475 units, which represents a share of sales last month of 15.7%.
All this also occurs at the gates of the end of the first quarter. A time when Tesla usually accumulates deliveries of its models from plants outside Europe. Something that should translate except as a surprise into a new registration record for the American brand.
A milestone that will also take place at a very significant moment from a symbolic point of view, since within the EU there is a fierce debate about the fate of the automobile industry in Europe, with Germany itself leading the bloc of Conservatives who seek to stop the expansion of the electric car and the prohibition of sales of models with a combustion engine, betting on those still to develop synthetic fuels.
A scenario where Tesla’s policy, as well as the expansion of Chinese groups, will allow these penetrate like a knife into butter and displace Western brands as is already happening in the world’s leading car market. China.
