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Tesla surpasses Audi’s global sales in the first quarter, and takes aim at BMW and Mercedes

The struggle to increase production as quickly as possible is leading Tesla to more than significant growth rates in each year. A dynamic that is allowing it to close the gap with its closest rivals, and now after beating Audi, the Americans have already targeted BMW and Mercedes-Benz.

During the first quarter, those of Palo Alto have exceeded expectations with a production of 440,808 units, 44.6% more than the same period last year, and with deliveries that have reached 422,875 units, or 36.4% more than last year.

According to the data of the consultant Schmidt AutomotiveAudi has become the first German volume-premium manufacturer to see its global quarterly figures fall behind Tesla’s.

This is mainly due to both the strategy of increasing production volume, which allows Tesla to have some of the shortest delivery times in the industry, and also the recent price drops, which have allowed them to maintain growth despite of increased competition.

An example of this is the evolution of the factory in Germany, which has gone from 3,000 units a week in December, to a rate of 5,000 units in March. Figures that are expected to continue growing to 10,000 weekly units at the end of this year.

In view of this growth, it is estimated that Tesla will achieve a production of between 1.8 and 2 million units in 2023. That would mean between 38.4 and 53.8% more than last year.

This rate of production growth, according to analysts, would see Tesla surpass the global sales figures of bmw and mercedes already in the fourth quarter of this year.

Schmidt Automotive says that Tesla appears to be moving into a higher-volume brand zone and that brands in these segments, such as Renault, Stellantis and Volkswagen, are likely to come under pressure as Tesla transitions from the “premium” to the lower-end segments. of volume”.

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