Polestar, Volvo’s sports brand, continues to advance in its international expansion. Recently, the Swedish firm confirmed that by the end of 2022 it would have a presence in a total of thirty markets (that is, twelve more than today). “Growth on this scale is unprecedented and confirms our position as a truly global electric vehicle brand.”, declares regarding these plans Thomas Ingenlath, executive director of Polestar.
“Our unique business model has allowed us to develop the manufacturing capacity we need to meet demand. Our focus on digital means we can enter new markets faster. And most importantly, the vital service network for customer peace of mind is already in place. “
The catalyst for this expansion will be the launch of three new electric models between 2022 and 2024, which will complement the successful Polestar 2 (The Polestar 1, a high-performance plug-in hybrid sold in low numbers, will end its production this year, so in practice the Polestar 2 will become the only proposal of the brand until the arrival of the new models).
The new Polestar models will be called Polestar 3, Polestar 4 and Polestar 5. All three will be 100% electric, although they will be aimed at different targets: the Polestar 3 will be a large SUV derived from the next Volvo XC90 Recharge, while the Polestar 5 will be a saloon with “coupe” features called to compete against the Porsche. Taycan.
Polestar will continue to bet on a direct sales model
The Polestar 4 will also be the company’s second SUV, although it will be more affordable than the Polestar 3. “This car is a bit smaller, yes, but we are not going to compromise the interior length too much. It’s a bit more realistic and has a coupe-like roofline and brings the brand’s greatness to a segment that will eventually will have a price of 45,000 euros. As with the Polestar 2, we do not want to turn Polestar into a brand that is not affordable for a large part of the population.
Although Polestar has so far focused primarily on the US market and northern European countries, it will soon reach other regions. Thus, the company has confirmed that during the first half of the year 2022 it will be installed in Spain, Ireland and Portugal. Although the location of their first Polestar Spaces In our country, it is very likely that these stores are located in the main cities of our geography. As in the rest of the markets in which it has a presence, Polestar will bet in Spain on a direct sales model.
