Jaguar Landrover has revealed its strategic plans for the next five years, which include a strong commitment to electrification and even a name change, since from now on the group will be known simply as “JLR”. In addition, some models such as the Defender and Discovery will become independent brands.
“The formation of House of Brands is central to our Reimagine strategy, which is a natural evolution, with the aim of elevating and amplifying the uniqueness of our characterful British brands”Explain Gerry McGoverncreative director of JLR. “Our ultimate ambition is to create emotionally engaging experiences for our customers that, over time, will deliver high long-term value for our brands and long-term sustainability for JLR”.
JLR will invest 15,000 million pounds (17,000 million euros to change) over the next five years in electromobility with the aim of becoming the leading manufacturer of luxury electric cars on the planet. This will entail the conversion of its engine production center into Wolverhampton (United Kingdom)which will go on to assemble electrical units and batteries.
Before the end of the year, Land Rover will open orders for the electric Range Rover (2025); On the other hand, Jaguar has given the first details of its next zero-emission model, a four-door grand tourer that will arrive at the same time as the luxury SUV. This high-flying sedan will premiere the JEA platformwhich will later be used in two other cars from the British firm.
The EMA platform will finally be 100% electric
The new gran turismo will have a maximum autonomy of 700 km and a starting price of approximately 100,000 pounds (113,410 euros to change). It will also become the most powerful Jaguar in history, emphasizing the sportier side of the company. Its production will take place at the Solihull plant (United Kingdom).
the factory Halewood (UK) it will be adapted to accommodate the new EMA 100% electric platform, which will be used in Land Rover’s mid-size SUVs (Evoque, Discovery Sport, Velar). The Range Rover Sport and Range Rover will continue to use the MLA multi-energy architecture, which can house thermal, hybrid and electric mechanics.
“Today I am proud to announce that we are accelerating our path to electrification, making one of our UK plants and our next-generation midsize SUV platform fully electric”says the executive director of JLR, Adrian Mardel. “This investment allows us […] develop new skills and reaffirm our commitment to achieve carbon neutrality by 2039.”