Something is changing at Volkswagen. Following the removal of the group’s previous CEO, Herbert Diess, the company has begun to reassess its electrification strategy, something that is particularly affecting its core brand plans. For this reason, many of your projects will be completely revised.
Among other things, the new management is considering changing the alphanumeric nomenclature system of the ID electric range. The German firm does not want to lose denominations with a long history and great commercial acceptance such as Golf either GTIso it has already announced that it will use some of them in its future electric launches.
«ID. it is a well-known badge for electrification. The connection between Volkswagen and ID. it works, there is no need to cancel it. We have iconic brands like Golf and GTI. We would be crazy if we let them die. We are currently working on our future lineup and nomenclature system.”recently declared thomas schaferCEO of the brand.
“We’ll probably stick with ID, but at the same time, iconic models will also carry his name, as we’ve done with ID. Buzz. Works”. For the moment, Volkswagen has only confirmed two models baptized following this new mixed system, the future ID. Golf and ID. Tiguan. The latter, which will start manufacturing in Wolfsburg in the middle of the decade, was originally going to be called the ID.3 X.
Volkswagen will bet on a mixed nomenclature system
Everything indicates that other projects currently in development will also be renamed following this formula, since Volkswagen has just registered with the EUIPO (European Union Intellectual Property Office) the name ID. rockwhich indicates that in the future it will launch an electric SUV equivalent to the popular T-Roc.
Since the ID.3 X has been rebranded as the ID. Tiguan, it is highly probable that the name ID. Roc is used in the ID.2 X, one of the two electric models assigned to the Landaben plant (Navarra). The T-Roc is currently Volkswagen’s best-selling car in Europe, so it’s great news that the Pamplona-assembled small electric SUV is going to take advantage of that name.
This opens the door to other changes; for example, some rumors indicate that the ID.2 utility could end up being called ID. pole. «[El Polo] It’s pretty iconic, but is it iconic enough to carry on? That is not clear yet. We will definitely keep the Golf”. It is confirmed that the ID.2/ID. Polo will begin to be manufactured in Martorell (Barcelona) in mid-2025.