CUPRA’s first model as an independent brand was the Ateca, launched on the market in 2018. Four years later, the Spanish firm has presented its replacement: the Terramar, a compact SUV that owes its name to the first racetrack in Spain, located in Sitges ( Barcelona). Like the Formentor and León, it will be available as a plug-in hybrid.
The CUPRA Terramar will be manufactured at the Audi plant in Györ (Hungary), where it will share a production line with the next Q3. Its commercial launch will not take place until 2024, and although it has not yet been confirmed, it is expected that later it will receive a “coupé” type body derived from the Audi Q3 Sportback.
“Terramar is the place where everything started for CUPRA. Our new sporty hybrid SUV perfectly combines striking proportions with an elongated hood and a shark nose, which represent the determination to win”, explained Jorge Díez, CUPRA Design Director, on the occasion of the “Impulse Imparable” event.
“Thinking about how the person who gets behind the wheel will feel, we offer a unique experience with the most advanced technology thanks to the driver-oriented interior concept. In short, it is a 4.5 meter long SUV, with CUPRA DNA and ready to stand out in one of the most competitive segments”.
The CUPRA Terramar will replace the CUPRA Ateca
The e-HYBRID version of the CUPRA Terramar will offer a range of around 100 km WLTP in electric mode, making it one of the longest-range plug-in hybrids on the market. This fits in with the brand’s gradual electrification strategy, which will go on to sell exclusively 100% electric cars by 2030.
Based on the Volkswagen Group’s MQB modular platform, the Terramar is expected to be CUPRA’s latest thermal launch: all models that come after it should be electric, like the Raval (2025). Within the CUPRA range, the Terramar will sit between the popular Formentor and the new Tavascan.
Given that it will fit into a high-volume category (segment C), the Terramar will be key for CUPRA to achieve its goal of selling 500,000 cars a year. “Our medium-term goal is to deliver 500,000 cars a year and boost our international expansion into new markets, as well as entering new segments,” explains Wayne Griffiths, CUPRA CEO.